Welcome…
COURAGEOUSb provides brand strategy and design consulting services.
As principal of COURAGEOUSb Andy Maier leverages his twenty-seven years of design thinking to create brands for organizations with the courage to be different.
A brand strategist and certified graphic designer Andy guides individuals and organizations through a fearless brand process to create a unique brand platform that aligns authentically with your values and principles, communicates effectively and drives bottom-line results. Let's begin!
A FEARLESS PROCESS
BRAND DISCOVERY
The passion in your purpose.
Collaborative and engaging for all stakeholders, a facilitated brand discovery workshop helps your organization realize the essence of your brand as you are immersed in the who, what and why and all that makes your brand unique. Workshop benefits include valuable insights from diverse perspectives, focused discussions on core values and principles and open dialogue that builds team alignment. Upon completion of the workshop all insights, vocabulary and images are summarized and then used in the next step, crafting the brand definitions.
BRAND DEFINITION
A unique place in the mind.
You’ve explored why you’re doing what you’re doing and what differentiates you from others, now those raw attributes are shaped into brand definitions that will align stakeholders, influence your customers and drive business strategies. These efforts will ensure your story, positioning and messaging are distinctive, authentic and cohesive through all communication channels both internally and external. Your takeaway is a brand guidebook that becomes a touchstone for your brands long term success and informs the next step, brand design.
Before starting on any stage in the process initial work always includes: stakeholder interviews, in-depth audits of all existing brand assets, competitive reviews, customer personas and a SWOT analysis.
brand DESIGN
Spark desire and loyal returns.
With your brand defined the vision and vocabulary is used to inspire the creative development of a name, wordmark, logo and all visual assets, online and offline. Design thinking strategically aligns your organization's brand language with its visual image creating a collection of communication materials that are authentic, unique and emotionally connect with your customers. It enables your organization to ignite a brand experience that exceeds customer expectations, creates returning loyalty and drives bottom line results.
CORE SERVICES
Brand Strategy & Design
The fearless brand development process has been nurtured and applied for over two decades. Our process can be customized to suit your budget or desired outcomes and we can provide a comprehensive brand solution or sometimes a simple logo design will do.
Marketing & Communications Collateral
COURAGEOUSb can get you started with discovery workshops and brand development and then let you run with it. Or we can continue to be your partner and provide ongoing marketing and design services to help you grow your brand. We have online and offline experience with: websites, e-newsletters, social media assets, packaging, brochures, menus, branded merchandise, signage, corporate proposals and presentations, trade show and special event materials and so much more.
